About Me
I am a Ph.D. candidate in Marketing at the Darla Moore School of Business, University of South Carolina (USC). My research interests lie in marketing, public policy, and social media analytics. I use applied econometrics, causal inference, and quasi-experimental methods to examine consumer behavior and the impact of policy interventions.
My research titled “Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers' Unhealthy Behavior” has been published in the Journal of Marketing and cited by nearly 40 media outlets within a year of its publication. My overall research performance in the doctoral program has been recognized through several honors and awards, including the Doctoral Fellows Award for Outstanding Academic Performance (2024) and selection to represent USC as the Haring Symposium Presenter (2025), AMA-Sheth Foundation Doctoral Fellow (2023) and the Marketing Strategy Doctoral Consortium Fellow (2022).
I have a quantitative and marketing background. Prior to joining the doctoral program in Spring 2021, I worked in the Customer Insights – Data Analysis domain at an analytical firm. My industry projects focused on customer segmentation, churn prediction, and modeling customer retention and acquisition rates. I hold a master’s degree in Applied Operational Research and a bachelor’s degree in Mathematics, both from the University of Delhi, India.
In addition to research, I am passionate about teaching. I have taught undergraduate courses in Principles of Marketing Research, earning strong student evaluations. I have also served as a teaching assistant for several MBA, Professional MBA and undergraduate courses, including Marketing Analytics, Digital Marketing & Social Media Analytics, CRM & Data Mining, and Global Marketing Management.
Research
Publication
Janakiraman, Ramkumar, Harsha Kamatham, Sven Feurer, Rishika Rishika, Bhavna Phogaat, and Marina Girju (2024), "Spring Forward= Fall Back? The Effect of Daylight Saving Time Change on Consumers' Unhealthy Behavior," Journal of Marketing, 88 (6).
Research in Progress
- Unintended Consequences of Ban on Vaping Products.
- Regulatory Changes and Customer Response.
Teaching
Instructor
Principles of Marketing Research (Undergraduate)
Term: Spring 2025
Principles of Marketing Research (Undergraduate)
Term: Fall 2023
Student’s Feedback
“Being thorough of what is to be expected from us, having a positive attitude and knowing the content she is teaching very well. I thought you were a great teacher and honestly one of my favorites I have had at USC.”
“I believe that she truly is here to help us. Any questions we had she would make sure to try to answer to her best ability and make sure you understand her answer before moving on.”
“She is very nice and is interactive. She cares about her students and will respond if you email her asking a question or asking to meet up for help. She wants everyone to do well and she tries to make class fun. She is also funny. For her first time as well, she taught it very well.”
“She is very knowledgeable and willing to help everyone understand the material. She teaches exactly what we need to know and emphasizes the subjects that are of the most importance.”
“Very organized, only assigns homework when she thinks it’s helpful for students, gives lots of helpful review opportunities.”
Teaching Assistant
- Marketing Analytics (PMBA)
- Digital Marketing & Social Media Analytics (1 MBA & 2 Undergraduate Sections)
- CRM & Data Mining (MBA & PMBA Sections)
- Marketing Management (MBA)
- Global Marketing Management (2 MBA Sections)
- Principles of Marketing Research (3 Undergraduate Sections)
Teaching Interests
- Marketing Research / Analytics
- Digital Marketing
- Social Media Analytics
- Marketing Management
- Global / International Marketing
Awards & Honors
- Haring Symposium Fellow, Presenter (upcoming), Indiana University (April 2025)
- Doctoral Fellows Award for Outstanding Academic Performance & Career Potential, University of South Carolina (May 2024)
- AMA-Sheth Foundation Doctoral Consortium Fellow, BI Norwegian Business School (June 2023)
- Marketing Strategy Doctoral Consortium Fellow, Texas A&M University (June 2022)